We recently connected with Silvia, Head of Marketing at Seep to discuss the company’s experience running ads on Treeapp. Seep offers a range of plastic free and biodegradable green cleaning products. As a brand on a mission to eliminate plastic waste, Seep found a natural alignment with Treeapp’s eco-conscious advertising platform. In this Q&A, Silvia shares the goals, results, and lessons learned from their advertising campaign.
Q: Why did Seep decide to start working with Treeapp? What inspired this initiative?
A - Silvia:
“Advertising on Treeapp allows us to diversify our channel mix by reaching individuals who share our values around sustainability and environmental impact. We were drawn to Treeapp because it’s not just another ad platform - using Treeapp allows us to promote our brand in a meaningful space while supporting reforestation efforts.”
Q: What were Seep’s main objectives when you started running ads on Treeapp?
A - Silvia:
“Our main objectives were twofold:
Drive website traffic: We wanted to increase brand visibility and reach customers aligned with our sustainability values. Seep is all about eco-friendly, plastic-free cleaning products, so getting in front of a community that supports environmental initiatives like reforestation was a great fit. Running ads on Treeapp helped us reach a highly engaged, eco-conscious audience, increasing awareness and driving traffic to our website.
Boost website sales: Our goal was to turn increased traffic into sales. With Treeapp’s user base, who are also action-driven, we hoped that users would be inspired to take the next step after seeing our ads - whether that’s exploring our product range or making a purchase. We saw Treeapp’s platform as a great way to convert ad impressions into real actions.”
Q: What key results were achieved through these ads?
A - Silvia:
“The results were very encouraging. We saw:
Conversion rate: 4%
Cost of acquisition: £12
We have been able to tap into a new audience that genuinely connects with our values and Treeapp has proven to be an effective customer acquisition tool.”
The average CTR on their ads on Treeapp was 10.2% (for the last 3 months).
Q: How does this initiative align with Seep’s mission and values?
A - Silvia:
“Seep is a little company on a big mission to eliminate 1 billion plastic cleaning tools from going into landfill by 2030. Since launching in late 2020, we have prevented over 3.5 million plastic cleaning tools from going to landfill.
Advertising on Treeapp allows us to engage more people with our mission, and drive awareness and educate on the benefits of using sustainable cleaning tools.”
Q: What valuable lessons have you learned from this experience
A - Silvia:
“We’re always sceptical about investing in new channels as we’ve come across many that are vague about performance expectations or that just haven’t delivered results. When we came across Treeapp we felt the same way, but the team gave us the opportunity to test a few impressions with an ad that allowed us to see real-time performance. This offer was valuable for a growing business like ours, where we have to be strategic with our budgets, as the transparency allowed us to confidently invest in this channel.
We have since continued to advertise with Treeapp - there is strong alignment with our brand and we continue seeing positive performance that translates into sales.”
We’re excited to continue building our partnership with Seep and driving awareness for our shared mission.
Treeapp’s advertising platform is adaptable to the diverse objectives and requirements of brands. We work closely with each brand partner to develop a strategy that maximises the effectiveness of advertising on our app.
If you would like to advertise on Treeapp, please reach out on partnerships@thetreeapp.org
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