Background
Bird & Blend Tea Co., known for their bold, boundary-pushing tea blends, is more than just a tea company—they’re on a mission to create a better world for people and the planet. As a B Corp, they’ve always put their values at the forefront, ensuring that everything they do supports inclusivity, environmental responsibility, and community impact. When they saw an opportunity to bring those values to life through tree planting, they found Treeapp. 🌍
And as for our new partnership slogan? Sip a tea, plant a tree! (Okay, it’s still a work in progress…)
With a customer base that values sustainability and a team dedicated to giving back, Bird & Blend sought to plant trees that deliver real, measurable benefits—not just for the environment, but also for the communities involved. As Georgina Webb, Brand Partnerships Manager at Bird & Blend, shared, “We were inspired by Treeapp’s transparent approach, their dedication to local impact, and their willingness to share the whole story, from the seedlings in the nursery to the thriving forests they become.”
Planting in action at Lombok, Indonesia
Objectives & Goals
When Bird & Blend teamed up with Treeapp, they focused on a clear set of objectives:
1. Maximise Carbon Sequestration: With every cup of tea sold (hot or iced!), they wanted to capture as much CO2e as possible.
2. Involve Their Customers in Climate Action: Bird & Blend wanted every purchase to make a difference, expanding their initial goal from tree planting with tea sales to also a tree planted for every tea advent calendar sold—a fan favourite!
Bird & Blend’s tree planting project was designed to align with their mission of supporting communities and the environment, ensuring a genuine social impact and measurable environmental gains. Pause for effect to see what country they chose and why… 👇
Impact & Results
The Sorce team on site
With Treeapp’s guidance, Bird & Blend’s tree planting adventure took root in Lombok, Indonesia, where mangrove trees are planted to support local biodiversity, protect coastal villages from flooding, and absorb high amounts of CO2. Treeapp is committed to collaborating with local partners and communities to ensure the best outcomes for our planting efforts. In Indonesia, we work closely with Izy and Kara from the Sorce team, who oversee the planting and day-to-day care of Bird & Blend’s trees, as well as forestry expert Daniel, who provides expertise on carbon calculations. Here’s a snapshot of the impact:
- Environmental Impact: Indonesia has seen massive mangrove loss over the years, which affects marine life and contributes to erosion and climate instability. Bird & Blend’s mangroves are helping to restore this precious ecosystem, creating homes for local wildlife like mangrove crab and butterfly fish and absorbing tons of CO2 in the process.
- Social Impact: After the trees are planted—they’re nurtured by the local community. The project has involved local schools and universities, helping educate the next generation about the importance of protecting our natural resources. The result? An engaged community that’s excited about the project and committed to its success.
- Economic Impact: Mangroves act as a natural barrier against coastal flooding, which means fewer homes and farms impacted by storms. They also create jobs, from nursery work to ongoing maintenance, providing income for families in the area.
For Bird & Blend, their private forest is a living testament to their commitment to the planet. The company is thrilled to see photos and videos of their trees in action and share that journey with their customers.
Mangrove Crab
Lessons Learned
Working with Treeapp has shown Bird & Blend the power of aligning with a partner who shares their values and standards. As Treeapp’s Partnerships Manager, Richard Muggeridge noted, “Bird & Blend’s mission to put people and the planet first really shines in this partnership. Together, we’re not just planting trees—we’re creating a future of sustainable practices that our industry and our planet need.”
Tea today, trees tomorrow–maybe that’s a better slogan?
